Logo & Packaging: Hee Soju Distillery

When we think about soju, the green bottle with green top comes up in everyone’s mind. As the interest in Korean culture is growing, I wanted to create soju that is geared towards US market especially younger people in their 20s and 30s. Instead of green, I went with clear bottle to show purity, cleanness. Hee is a word that means joy, youth, and fun! Incorporated Korean typography in the logo with fun abstract forms to appeal to the target group.